On PR

“We can’t rely on influencing, landing messages, representing, spinning. The game’s up. The great lumbering beast that is late, western capitalism has to turn itself to face the great mass to which it’s suddenly accountable – activist and accessed, wired and connected, democratised – and in doing so it’s not turning its back on its public anymore.”

From an impassioned reposte to a piece responding to the claims that PR is dead