Coinage of the Day

I appreciate this little coinage from Frog Design’s Adam Richardson – indentured advertude – in which we’re advertised to in contexts from which there is no escape, fast forward button or other means of avoidance.


He used the example of US Airways tray table adverts. My own favourite to gripe about would be petrol forecourt ‘ambient media’, particularly adverts on petrol nozzles. Of course you can look elsewhere – perhaps to the outdoor TVs with rolling advertising?


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