From Hans Magnus Enzensberger’s 1974 collection of essays “The Consciousness Industry; On Literature, Politics and the Media”:
The open secret of the new electronic media, the decisive political factor, which has been waiting, suppressed or crippled, for its moment to come is their mobilizing power. When I say mobilize, I mean mobilize, make men more mobile than they are. As free as dances, as aware as football players, as surprising as guerillas…For the first time in history, the media are making possible mass participation in a social and socialized productive process, the practical means of which are in the hands of the masses themselves.
