Look closer

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Via Nicolas Nova's blog, pasta and vinegar, a picture (flickr url) of a supermarket trolley with built in magnifying glass to assist shoppers who have trouble reading labels etc. This seems particularly useful as looking at ingredient lists and nutrition infographics becomes a key part of the discriminatory process of food shopping. Nice to see something lo-tech too. Good, low-cost inclusive design.

The only question is where is the implement to help arthritic hands open the jam jar or peel back the wrapping on the processed meat container when you get it home?